FRFabian Roser
AI KEYNOTES & TALKS

Five technology waves. None of them from a safe distance.

As an AI keynote speaker for companies, marketing and agencies: no hype, no slide deck for its own sake. The honest view of someone who has run agencies with full P&L, owned the creative work for a world region, and builds and sells AI products through his own company.

AI transformationCompanies & agenciesAdoptionDE / EN
Fabian Roser as an AI keynote speaker on stage in front of an AI-generated image wall
Stages
OMRW&VAdobeGoogleADCBVDWGolden DrumiF Design
01On stage

Live from OMR: the AI innovation sprint with Jägermeister.

02The approach

Operational, not theoretical.

E-commerceSocialCloudMobileARAgentic AI

Most of the people talking about AI transformation today have never owned a creative process or carried a P&L. I had both. I have lived through five technology waves already: e-commerce, social, cloud, mobile and AR. Now the sixth is running: Agentic AI. On stage that means operational rather than theoretical, honest rather than hyped, and genuinely optimistic about what comes next.

25
years in the industry, seen from every side
@
6
technology waves, from e-commerce to AI
#
3
fields rarely found in one person: innovation, technology, business

From idea to launch with Fabian in record time. With a passion and speed unique in 15 years of Viva con Agua.

Michael Fritz · Co-Founder, Viva con Agua
03Talks & formats

Example formats

Keynote · 30–45 minShort impulseFireside / panelHalf-day workshopGermanEnglish
01

Island Knowledge Won't Save You. Turning AI Skill Into an Operating Model.

Almost everyone uses AI. Almost no one has it under control. The skill sits with a handful of people, not in the operating model. From one running transformation: why most AI pilots die, and how the skill of a few becomes a model the whole organisation carries. Operational, honest, no hype.

AbstractFor decision-makers in companies & agencies
Fabian Roser on stage in front of a slide showing the three levers product, brand and organisation
02

The Sixth Wave. 25 Years of Disruption, and What Each One Taught.

E-commerce, social, cloud, mobile, augmented reality, and now artificial intelligence. Six technology waves, lived as a maker and as a managing director. What each taught about survival and reinvention, and why AI is the biggest change since electricity. Twenty-five years in one arc, with a genuinely optimistic view forward.

AbstractFor a broad audience
Microphone on stage in front of a seated hall shortly before the talk begins
03

Change With People. Lose the Fear, Not the Creativity.

The hardest part of an AI transformation isn't the technology. It is the fear in the room. How leaders take their people through the change: shifting roles, building adoption, strengthening creativity instead of replacing it. For leaders who genuinely want to take their organisation with them.

AbstractFor leaders & teams
Fabian Roser with a microphone, speaking to the audience
Photo: Tobias Koch
04For organisers

Everything for your programme.

Press photo of Fabian Roser, keynote speaker for artificial intelligence

Everything for your programme and your announcement in one place: short bio, topics, formats, photo and technical requirements.

  • Short bio in two lengths (50 / 150 words)
  • Talk topics with abstracts
  • Press photo in print resolution
  • Formats, languages, tech

Common questions

What do you speak about?
AI transformation in the marketing and agency world: how the skill of a few becomes an operating model, how to bring people through the change, and what 25 years across six technology waves taught about it. Operational, honest, no hype.
Who are the talks for?
For agencies and marketing organisations, for leaders and their teams. Depending on the occasion, more operational for decision-makers or more inspiring for a broad audience. I tune topic and tone to your audience in advance.
How do I find an AI keynote speaker for marketing and agencies?
Look for operational depth over theory. I ran an agency with full P&L myself, owned the creative work and still build my own AI products today. That combination is rare among AI speakers in the DACH region. A short enquiry is enough to check fit and format.
Does the talk work for an audience without AI knowledge?
Yes. I tune depth and examples to your audience in advance, from a room of newcomers to a technical audience. The stories work without prior knowledge, because they come from practice rather than from a lab.
Keynote, impulse, panel or workshop: which format fits our event?
The keynote sets the topic, the impulse condenses it, the panel lives on conversation, the half-day workshop makes it concrete. In a short pre-call we find the format that fits occasion and audience.
How long is a keynote?
A classic keynote runs 30 to 45 minutes. There are also shorter impulses, fireside chats, panels and a half-day workshop as a deeper follow-up. Format and length follow your programme.
In which languages do you speak?
In German and English. I'm based in Hamburg and speak across the whole DACH region, and internationally on request.
What does an AI keynote speaker cost?
The fee depends on format, length and effort. Tell me the occasion, date and audience, and you'll get a transparent quote quickly.
Do you also run workshops?
Yes. A talk often turns into a half-day workshop with the team: a status check, three levers, a first step toward adoption. It's the natural follow-up to a keynote.
Do you bring your own slides and tech?
I bring my own, carefully designed presentation and align the tech with your team in advance. You only need to provide stage, projection and sound.
What sets you apart from other AI speakers?
I'm not a futurist and not a tool vendor. Twenty-five years across digital and creative agencies, in Germany and beyond, responsible for margin and people. I know this industry from almost every angle, and I still build today. That's why the talk is operational and honest, not abstract.
What are you not the right person for?
A talk full of prompt tricks. I don't consider prompting the decisive future skill, and a stage is the wrong place for a craft that shifts with the next model release. No tool show either: which model leads this week won't interest anyone six months from now. I speak about what sits underneath: which processes keep repeating, how they should run in future, how roles should change for that, and how people and machines work better together.
How does booking work?
Reach out via the first-conversation link or email. We clarify occasion, audience, topic and format in a short call, then you get a quote. No form marathon.

Tell me about your event and we will find the right talk.

Book a call