I lead organizations through digital change. Currently, Agentic AI.
Why I do this.
It began with an Atari 2600 and the discovery that a screen could answer back. My first computer was a C64, and the first program I wrote myself a number-guessing game in BASIC. Nothing spectacular. But someone played it, and stayed. That feeling never left me: out of zeros and ones you can make something people happily lose hours to.
I studied communication design to get better at exactly that. The work from those years, an e-commerce store, an online role-playing game, won awards, Adobe's among them, was shown at Ars Electronica and even printed in books. The lesson stuck: interactivity is not decoration. It is the craft of designing the space between people and machines.
That craft carried me through more than two decades of very different projects and mandates, always chasing the same thing: systems people enjoy, that leave the world a little better, even if only for a few minutes. But over time, the systems I was handed changed. Code and design became teams. Teams became organisations. Eventually the organisation itself was the product: structure, people, culture. Because before a company can use any new technology, someone has to translate between the people who build, the people who use and the people who fund. That translation became my favourite part of the job.
Today I co-found and scale AI platforms for enterprise clients and guide organisations through a transformation that currently has one name: AI. By my count, it is the sixth wave of technology in my working life: e-commerce, social, cloud, mobile, AR, and now this. None of the five before moved at this speed, and none put so much within reach. So I design and develop more myself than I have since the C64.
Whether you run a company, are starting one, or simply love this craft the way I do: the best part of any interactive system is still the same as it was on that first Atari. The answer: I look forward to every single one.
25 years in 30 seconds.
The highlights only, because who has time for more? From what's shipping now back to where it started.
A multi-agent ideation system that turns a brief into tested concepts. Built as founder, from methodology to interface. 13 paying enterprise clients, 82% activation.
onboarding clientsSimulated qualitative focus groups that predict how a campaign will land before it goes live. A go/no-go verdict with cringe and backlash risk in 30 minutes, not three weeks.
closed betaA virtual creative agency: five copywriters and five creative directors in parallel. Campaign-ready output in five minutes, work that used to take five weeks, with no meetings.
in betaA hybrid conference that extended the physical stage into the metaverse on a stage-sized screen, bringing on-site and virtual audiences into one room. Taken to a board-approved high-fidelity prototype.
shippedFour years stewarding the brand: the international relaunch and a full rebuild of the marketing CRM. The period of Lufthansa's biggest brand relaunch and its record passenger years, 145 million, number one in Europe.
shippedFive years on Volkswagen at DDB: platform and configurator, digital campaigns and dialogue, an editorial studio, UX/UI and innovation. One example shown here: a fully voice-controlled site prototype, years ahead of its time.
shippedFrom print publisher to platform. Best News App 2015, still top 50 eleven years on.
shippedAn interactive city installation that read the colour of a passer-by's clothing and turned it into a paint code, mixable at the nearest store. Digital stepping out of the screen and into the street.
shippedThe region's first content-driven brand platform in the Middle East. 15% measurable sales growth across six MENA markets.
shippedOne of the world's first automotive AR experiences, six years before AR reached the mainstream. Cannes Lions.
shippedThree years with Audi: global digital launches (A1, Q3, Q5, the A8), the international platform, and Audi's first social channels. Integrated, cross-discipline campaigns with agencies worldwide.
shippedFor a major energy company, an interactive tool that recycled spam into digital art. Turning bad energy into something worth keeping, online.
shippedIn print and on air.
Articles, talks and conversations.
What others say.
On working with me.
He is one of those who do, who kick things off. He is a motivator to his teams, a creative leader with a digital heart and was always highly passionated.
Probably the most inspiring and enthusiastic digital trailblazer I have worked with. Fabian has the rare talent to turn even the most boring and tedious projects around and spur people to action using his own excitement and love for our profession.
His ability to spot conceptual gaps fast and tackle challenges solution-first is how we always reached top results together.
From idea to launch with Fabian in record time. With a passion and speed unique in 15 years of Viva con Agua.
Caught in the act.
Stages, workshops, the in-betweens.
You scrolled this far and saw quite a lot. Still want more? Let's chat.
Every ping needs a pong.
The best part of any interactive system is the response. Your move.