Loading all the love ...

Billie Brand refresh

Brand-DesignBrand-StrategyCreative Direction
Redefine brand-core, mission, vision and values. Translate the new brand strategy into a visual identity that stands out from the competition. Give creative guidance for the inhouse-design-team with the roll-out of all applications.

Buy now, pay later for B2B. A simple idea, needs a simple Identity, while also allowing space for Billie‘s human centric and friendly culture.

We took Dieter Rahms‘ quote „Good design is as little design as possible“ to heart: Black, White, bold typography and added a unique hint of color that derives itself from the pioneering culture of the company.