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stadtenergie 2.0

Brand-DesignBrand-StrategyCreative Direction
Redefine brand-core, mission, vision and values. Translate the new brand strategy into a visual identity that stands out from the competition. Set-up and lead a small design-team, applying the new identity to all marketing material.

Electricity and gas, „stadt“ and „energie“, company and customer - always two, in close connection. So we made this „togetherness“ the driving idea of the entire new appearance. Two surfaces and two shapes, together with the new colors (which stand for the new brand values honest, digital, bold), result in ever new design variations for all media and purposes.

A collaboration with