Fabian Roser
/ +49 (0) 174 99 55 264
Let's start with "why"
International know-how
Founded my first own agency in 1997, then 2003 went as creative to Grey, Jung von Matt, Scholz&Friends and Neue Digitale / Razorfish, before moving to Dubai in 2012 to build and manage four offices across the Middle East as regional creative director.
2004 back to Germany: as managing director for JvM/next and 2015 for DDB&Tribal Hamburg.
After the German DDB Group takes first place in all creative rankings in 2019 and becomes “Agency of the Year 2020″, it’s off to independence: working freelance and always open to the best possible constellation.
Innovation-driven
In 2006, with EnBW, accompanied the Football World Cup online in realtime for the first time. For Audi in 2009, lead the global digital launch of the Audi A1. In 2010 redesigned the global website and then launched the world’s first augmented reality calendar in 2011. With the Coca-Cola Company in 2013 implemented the first content marketing campaign in the Middle East across all social channels. In 2015 digitally transformed the product with german newspaper F.A.Z. and in 2019 revamped the Lufthansa brand for digital dialog marketing.
Re-think, re-do, improve, push forward: Innovation gives me pleasure and drives me. Whether disruptive or incremental.
Idealistic
I was on stage as a speaker for iF Design, Adobe and the Golden Drums. For the Texterschmiede in Hamburg and the Miami Ad School in Berlin I took care of the digital new generation.
Among others, I was appointed as a juror for the Dubai Lynx, the British D&AD, as well as YouTube and the “German Digital Economy Association” (BVDW).
I have been a member and juror of the “Art Directors Club Deutschland” (ADC) since 2011.
I believe that we can make the world a better place creatively and digitally: Especially with the power that brands have today.
Think
Act
Move
like a creative
like a consultant
like a Start-Up
For companies, agencies & start-ups
Collaborative and always open to the best possible constellation: as part of an existing team, as interim manager, or as a customized marketing setup leading projects from initial questions to launch.
We leave out what is not needed. What is needed, we can add through my network in the digital and creative industry: to achieve the best possible results with the best possible constellation.
Brand Development
- Brand strategy, positioning & messages
- Communication strategy & tasks, channels
- Target groups, insights & needs
- Trend analysis & best practices
- Creative planning & brief
- Workshop design & execution
- Brand design & creation
Customer Experience
- Platforms & E-Commerce
- Digital Products & Services
- Customer Journey Analysis & Optimization
- POS / Trade Show Applications
- Creative Conception
- UX / UI Design
- B2C, B2B, D2C
Content & Communication
- Interactive Storytelling
- Content Marketing
- Social Media
- Websites and Microsites
- AR / VR / XR / Games
- Dialog Marketing / CRM
- Cross-media campaigns
- Creative Direction
Client quotes
"Fabian is one of those people who make, who kicks things off. He's a motivator for his teams, a creative leader with a digital heart and has always been extremely passionate."
"Fabian is a creative who quickly recognizes connections and questions conceptual gaps, but always approaches challenges in a solution-oriented manner: that's how we always achieved top results together!"
"From concept, creative, management to funding and launch:
with Fabian we were able to realize even the most difficult projects!"
Selected clients
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